Ad Technology
Services for the AdTech-Tools of the Google Marketing Platform
Display & Video 360-, Campaign Manager 360- & Search Ads 360-services and support for the implementation and use of the AdTech tools of the Google Marketing Platform for the realization and optimization of digital marketing activities. The optimal setup, training of employees and continuous know-how transfer of best practices are the foundation for professional digital marketing with the Google Marketing Platform.
Services for Google Ads
Google Ads links with the the AdTech-Tools of the Google Marketing Platform such as Display & Video 360, Search Ads 360 and to enhance companies advertising objectives and work together to achieve more. Our support is focused on providing adveritisers and agencies ways to optimize their capabilities through services that support areas such as reporting automation, data science driven projects and enhancements best practices by interlinking it with the wider GMP & GCP tools set.
Google Ads
Tool Implementation
Business and tech review, requirement analysis, and conceptual design of the infrastructure and setup of the AdTech tools, considering company-specific factors, well-established and newly developed functionalities of the tools, industry knowledge, and best practices to enable an integrated, holistic, and tailored delivery of campaigns on Google advertising technology. Digitl performs the professional setup of Display & Video 360, Campaign Manager 360, and Search Ads 360 and assists with the integration of the AdTech tools within the Google Marketing Platform into the existing business and technical infrastructure.
Support & Optimization
Ongoing support and assistance with ad-hoc requests to address specific strategic and operational requirements, while considering industry-, company-, and department-specific needs and challenges. Development and introduction of dedicated optimization concepts and recommendations to unlock existing opportunities and achieve strategic advantages in the deployment of the Google Marketing Platform infrastructure.
Workshops & Trainings
Through dedicated workshops and training for individuals or groups, the use of the Google Marketing Platform AdTech tools in the company can be significantly increased and the quality of the planning and steering of activities can be improved both strategically and operationally. Digitl prepares and conducts customized trainings including follow-up and addresses specific requirements of the target group, the company and the industry. The workshops are aimed at both management and specific departments.
Advanced Marketing Intelligence
By integrating the AdTech tools of the Google Marketing Platform with Google Analytics, merging the data with other data sources, consolidating the data with the data from the CRM system, exporting and processing it in BigQuery, etc., innovative approaches can be adopted to better understand user behavior, achieve significant improvements in the efficiency of campaign management and the quality of business processes. Digitl advises and creates concepts for Advanced Marketing Intelligence projects around topics such as optimal tool integration, data processing, -analysis and -use, etc. and implements the projects technically.
Marketing Intelligence
Strategic consulting, conceptual design, planning, and implementation of advanced projects to increase the digital maturity of companies such as automation of processes in digital marketing, customer life-time-value prediction, data hub, CRM integration or even custom bidding algorithms for programmatic advertising, etc. incl. ongoing support and know-how transfer to enable companies to achieve the optimal infrastructure in marketing in the face of international competition.
Learn moreMarketing Intelligence
Strategic consulting, conceptual design, planning, and implementation of advanced projects to increase the digital maturity of companies such as automation of processes in digital marketing, customer life-time-value prediction, data hub, CRM integration or even custom bidding algorithms for programmatic advertising, etc. incl. ongoing support and know-how transfer to enable companies to achieve the optimal infrastructure in marketing in the face of international competition.