Search Ads 360 is a real-time data and unified insights platform for multi-engine search and inventory campaigns, automated processes and AI-based bid management. Digitl helps companies set up the account structure and links of Search Ads 360 to other tools, establish an activation strategy leveraging the value proposition of Search Ads 360 as part of the Google Marketing Platform and offers day-to-day consultancy, support, ongoing optimization and workshops.
Search Ads 360
Google Marketing Platform
Account structure design and setup of Search Ads 360: project planning, requirements analysis, proposal of best practices, setup of (international) naming convention, setup of a playbook for all stakeholders, quality assurance, trainings and account handover. Digitl performs the professional implementation of Search Ads 360.
Business analysis and development of a data layer and tagging concept to track the acitivities of users on digital properties covering the business and conversion goals of companies - the team at Digitl designs a tag structure considering the setup of the website, helps with the implementation and the quality assurance while respecting legal requirements.
Search Ads 360 is typically just one part of the overall marketing technology stack. By linking with Campaign Manager 360 and Google Analytics, exporting data to BigQuery for reconciliation and combining with other data sources such as CRM, the added value can be significantly increased by leveraging the value proposition of best-in-class integrations between Google technologies. Digitl creates concepts for optimal integration and implements the projects technically.
Workshops and training for individuals or groups can significantly increase the usefulness of Search Ads 360 and improve the understanding of search activation in the company. Digitl creates customized workshops and trainings that address the specific needs of companies and their industry. The workshops are aimed at the company's management, departments, but also at its partners such as agencies.
Value-based bidding, the adoption of advanced dashboards & reporting - Digitl helps companies assess their level of digital maturity and set a path for transformative projects enabling them to achieve a state of constantly delivering relevant content to consumers at multiple moments across their customer journey.