Campaign Manager 360 is a cross-channel, cross-device ad management platform that helps companies maximize the insights they can leverage in the process of optimizing media and driving creative performance across all digital activities. Digitl helps companies implement and deploy Campaign Manager 360 by leveraging years of industry knowledge and best practices at the intersection of companies, their technology providers and agencies.
Campaign Manager 360
Google Marketing Platform
Account structure design and setup of Campaign Manager 360: project planning, requirements analysis, proposal of best practices, definition of a tracking concept, setup of Floodlights and their respective custom variables, setup of a playbook for all stakeholders, quality assurance, trainings and account handover. Digitl performs the professional implementation of Campaign Manager 360.
Business analysis and development of a data layer and tagging concept to track the acitivities of users on digital properties covering the business and conversion goals of companies - the team at Digitl designs a tag structure considering the setup of the website, helps with the implementation and the quality assurance while respecting legal requirements.
Campaign Manager 360 is typically just one part of the overall marketing technology stack. By linking with Display and Video 360, exporting data to BigQuery for reconciliation and combining with other data sources such as CRM, the added value can be significantly increased by leveraging the value proposition of the unified platform that is GMP. Digitl creates concepts for optimal integration and implements the projects technically.
Workshops and training for individuals or groups can significantly increase the usefulness of Campaign Manager 360 and improve the understanding of media activation in the company. Digitl creates customized workshops and trainings that address the specific needs of companies and their industry. The workshops are aimed at the company's management, departments, but also at its partners such as agencies.
Custom bidding, the adoption of content and performance optimization solutions - Digitl helps companies assess their level of digital maturity and set a path for transformative projects enabling them to achieve a state of constantly delivering relevant content to consumers at multiple moments across their customer journey.