Google Ads is a tool that can be used to promote businesses, help sell products or services, raise awareness, and increase traffic to company websites. It helps do this by reaching people while they are browsing and watching across Google Search, YouTube, and the web. Digitl helps companies and agencies understand how to increase efficenecies by highligting the linking opportunities with the GMP. In addition, we look to help increase productivity by automating workflows, reporting and embarking on custom projects that can make use of data science driven insights. We look to partner with power users looking to bring their Google Ads strategy to the next level.
Google Ads is can integrate with many of the GMP tools. By linking with Display and Video 360 and Search Ads 360, or Google Analytics and exporting data to BigQuery for reconciliation and combining with other data sources such as CRM, the added value can be significantly increased by leveraging the value proposition of best-in-class integrations between Google technologies. Digitl creates concepts for optimal integration and implements the projects technically.
Workshops and training for individuals or groups can significantly increase the usefulness of Google Ads and improve the understanding of the maturity capabilites for stakeholders. Digitl creates customized workshops and trainings that address the specific needs of companies and their industry. The workshops are aimed at the company's management, departments, but also at its partners such as agencies.
By integrating Google Ads with the AdTech tools of the Google Marketing Platform, Google Analytics and merging the data with other data sources, consolidating the data with the data from the CRM system, exporting and processing it in BigQuery, etc., innovative approaches can be adopted to better understand user behavior, achieve significant improvements in the efficiency of campaign management and the quality of business processes. Digitl advises and creates concepts for Advanced Marketing Intelligence projects around topics such as optimal tool integration, data processing, -analysis and -use, etc. and implements the projects technically.