Google Tag Manager is a system that allows companies to quickly and easily update measurement codes and related code fragments on digital properties without code editing that is simple, reliable and easily integrated. It is a free-of-charge tool and can be used agnostically. Digitl supports companies in the setup of Google Tag Manager including consultancy regarding data layer design and implementation and inserting tags into the GTM account.
Google Tag Manager
Google Marketing Platform
Data layer strategy and setup of Google Tag Manager: project planning, requirements analysis, proposal of best practices, support with the implementation of containers, quality assurance and trainings on the account structure. Digitl supports companies in the installation of Tag Manager, so their digital properties can communicate reliably and consistently with the Tag Manager servers, variables are in place to automate the tag configuration, triggers are established to fire when events occur and the relevant data is collected.
Business analysis and development of a data layer and tagging concept to track the acitivities of users on digital properties covering the business and conversion goals of companies - the team at Digitl designs a tag structure considering the setup of companies' digital presence, helps with the implementation and the quality assurance while respecting legal requirements.
Google Tag Manager is a supportive tool within the overall marketing technology stack that can be natively integrated with the tools of the Google Marketing Platform replacing all other manually-coded tags on a site or app, including tags from Google Ads, Google Analytics, Floodlight and 3rd party tags.