Vincent, a COO in the retail industry, operates in a fast-paced environment, and his primary goal is to keep a close eye on the business. He relies on Looker sporadically to quickly access accurate data for making informed decisions. His role demands frequent meetings and on-the-go accessibility to data, often via emails, to resolve urgent issues efficiently.

• Usage: A few times per month, often via emailed reports.
• Goal: To gain access to data-driven insights without the need for in-depth technical skills, allowing him to understand problems and resolve issues efficiently.
• Tasks:
  • Attending meetings.
  • Handling urgent issues.
• The outcome of using Looker:
  • Can quickly and easily access needed information.
  • Automated reporting delivers essential data to his inbox.
  • Informed decision-making based on easily digestible data.

Isabel, the Revenue Operations Manager in the media and publishing industry, is known for her inquisitiveness and dedication to achieving accurate results. She uses Looker several times a week to investigate and validate critical revenue-related data, ensuring trust and reliability. Her role involves extensive involvement in meetings and working closely with analytics personnel.

• Usage: Several times per week.
• Goal: To explore data in a self-service manner for a deeper understanding of trends and patterns and to get quick answers to important questions with data.
• Tasks:
  • Attending meetings.
  • Pulling data from various systems and combining it in Excel.
  • Building forecasting models in Excel for the executive team.
  • Checking dashboards to see how key metrics are trending for the quarter.
• The outcome of using Looker:
  • Data shows the key performance indicators (KPIs) in real-time, revealing trends.
  • Analysts check her work, ensuring accuracy.
  • Spends less time building models and pulling data.
  • Can discover hidden insights and answer specific business questions independently.

Anna, a Campaign Analyst in the eCommerce industry, is a daily user of Looker, leveraging its capabilities to access a vast amount of data for marketing insights. Her primary goal is to provide her team with reliable, actionable data insights to optimize their campaigns. Anna’s tasks involve creating marketing metrics, data visualization, and constant interaction with colleagues, making Looker her go-to tool for the latest campaign information.

• Usage: Daily.
• Goal: To perform in-depth data analysis, and create actionable insights for stakeholders and ensure the marketing team has reliable, actionable answers to their questions to optimize campaigns.
• Tasks:
  • Building out new marketing metric definitions and dashboards for colleagues.
  • Combining data from multiple sources in Excel manually.
  • Building data visualizations to present analytic findings to colleagues and the Board.
  • Writing advanced queries to extract precise data.
• The outcome of using Looker:
  • Looker empowers Anna to access a wide range of data without the need for constant support from administrators, enabling her to work independently and promptly.
  • Can discover critical insights for her team in the data.
  • Can create data visualizations and dashboards in Looker to present analytic findings more effectively, ensuring that her colleagues have easily digestible data at their disposal.

Marc, the Senior Business Intelligence Analyst in the B2B software sector, uses Looker constantly to transform raw data into standardized, actionable metrics. His main goal is to make data accessible without compromising accuracy, and he plays a crucial role in maintaining the company's core KPIs. Marc focuses on data preparation, metric definition, and collaboration with stakeholders to plan data projects.

• Usage: Always.
• Goal: To structure and maintain data models for the entire organization, systematizing repetitive tasks, building robust data systems, and keeping his analytic request queue manageable.
• Tasks:
  • Cleaning, reshaping, and prepping data.
  • Building out new metric definitions for use by others.
  • Meeting with key stakeholders to plan upcoming data projects.
  • Defining and maintaining LookML models, ensuring data accuracy and consistency.
• The outcome of using Looker:
  • Marc's use of Looker allows him to standardize and centralize data, streamlining data management processes and making data more widely available throughout the organization.
  • Colleagues with user access can self-serve data curated by Marc in Looker, reducing their dependence on his assistance and promoting data-driven decision-making across the company.

Sarah, the Software Developer in the payment processing industry, interacts with Looker through the UI occasionally but engages with it daily via the API. Their focus is on integrating Looker with the company's software to provide an easy-to-use, functional tool. Sarah is concerned with maintaining system functionality, minimizing development efforts, and ensuring easy future upgrades while working closely with a collaborative team.

• Usage: Through the UI, rarely. Through the API, every day.
• Goal: To build a clean, functional tool that's easy to maintain, allowing improvements and upgrades to the underlying technology while extending Looker's functionality and integrating it with other systems.
• Tasks:
  • Architecting system structure.
  • Reading documentation.
  • Coding, writing tests, and reviewing others' code.
  • Creating custom data applications and data actions.
  • Developing Looker plugins and extensions.
• The outcome of using Looker:
  • Sarah can leverage Looker's capabilities to build systems that can evolve and scale alongside the company's changing needs, ensuring long-term efficiency and adaptability.
  • By integrating Looker with other systems, Sarah can offer a seamless experience to users, consolidating data sources and providing a unified platform for insights.

Indra, the IT Specialist in the health insurance field, primarily manages Looker from a security and compliance perspective. Her primary goal is to ensure that the right people have access to the right data, and she uses Looker monthly through the UI and weekly through the API. Her work includes user management, security auditing, and automation to maintain a secure Looker environment.

• Usage: Through the UI, once a month. Through the API, once a week.
• Goal: To make sure everyone can access what they need and can't access what they shouldn't and manage and oversee Looker's deployment, ensuring security and scalability while automating tasks to avoid human error.
• Tasks:
  • Adding and removing users, creating new roles, groups, and access groups.
  • Auditing access and security controls..
  • Responding to requests that only she has access to.
  • Configuring user roles and permissions.
  • Monitoring system performance and troubleshooting issues.
• The outcome of using Looker:
  • Provides clear, useful reports on how well the tool is working.
  • Looker's automation capabilities help Indira streamline administrative tasks, reducing the margin for human error and ensuring that the Looker environment remains secure and well-maintained.
  • Access to sensitive data is controlled, meeting security and compliance standards and reducing the risk of unauthorized data access.