Roastmarket GA4 Implementation

2023-06-08 | Case study | Insights

A world without cookies means more control for our customers. GA4 provides data collection capabilities in line with privacy and customer consent. GA4 helps us to achieve future-proof privacy first tracking.

Darius Greulich | Director Customer Experience

Custom Events were implemented to picture the whole user journey

Audiences were created and activated via Google Ads

Custom dimensions and metrics were introduced to provide a holistic tracking

Google Analytics 4: The Business Impact of Implementing the Latest Analytics Solution for Roastmarket

Google Analytics 4: The Business Impact of Implementing the Latest Analytics Solution for Roastmarket

In today's digital age, businesses rely on data to make informed decisions, improve user experiences, and drive business growth. Google Analytics has been a popular tool for businesses to collect and analyze data about their website's performance. However, with the introduction of Google Analytics 4 (GA4), Roastmarket can take advantage of more advanced tracking capabilities, machine learning, and customizable reporting to make data-driven decisions and improve their bottom line.

Improved Tracking and Data Accuracy

Improved Tracking and Data Accuracy

One of the significant benefits of implementing GA4 is improved tracking and data accuracy. GA4 uses a more advanced tracking mechanism that tracks user interactions more comprehensively than Universal Analytics, the previous version of Google Analytics. It includes cross-device tracking, which means Roastmarket can track user behavior across different devices, including desktops, tablets, and mobile devices. This feature enables Roastmarket to get a better understanding of how users interact with their website and the kind of content they prefer. GA4 also includes an enhanced event tracking system, which allows Roastmarket to track specific actions users take on their website, such as button clicks and form submissions. This advanced tracking mechanism ensures that Roastmarket can get a more accurate view of their website's performance, which can help them make better decisions based on data insights.

Better Understanding of Customer Behavior

Better Understanding of Customer Behavior

GA4 includes advanced machine learning capabilities that provide insights into user behavior and identify patterns that businesses can use to improve the user experience. These capabilities allow Roastmarket to understand how users interact with their website and identify any issues that could negatively impact the user experience. For example, Roastmarket can use the machine learning capabilities of GA4 to identify pages where users frequently drop off or where users spend most of their time. This information can help to optimize their website content to improve user engagement and drive conversions.

Enhanced Data Privacy

Enhanced Data Privacy

In today's data-driven world, privacy has become a top concern for Roastmarket and their customers alike. GA4 is designed to be more privacy-friendly and supports advanced user consent options. With GA4, Roastmaket can collect only the data they need and comply with privacy regulations. The platform also includes advanced user consent options that allow businesses to obtain user consent for data collection, making it easier to build trust with their customers.

In conclusion, implementing GA4 did have a significant impact on Roastmarkets' web and app analytics strategy, providing more advanced tracking capabilities, machine learning, enhanced data privacy, and improved reporting and analysis. The platform allows Roastmarket to collect more comprehensive and accurate data, understand user behavior better, comply with privacy regulations, and make more informed decisions based on data insights.

The Goals

  • Improve tracking and data accuracy for website and app interactions
  • Gain better insights into user behavior, preferences, and journey mapping
  • Enhance data privacy and comply with regulations regarding user data collection and consent

The Approach

  • Evaluation of current website and app tracking methods and identify areas for improvement
  • Installation of GA4 tracking code on the website and app and test for data accuracy and consistency
  • Definition and implementation of custom dimensions and metrics to capture unique business data and insights

The Results

  • Improved data accuracy across all devices (app and web)
  • Enhanced performance and effectiveness tracking of marketing campaigns and channels
  • Enhanced data privacy compliance and user consent options
  • Customized reporting and insights based on business needs and KPIs

Do you need more Info?