2023-07-11 | Article | Insights
By using custom funnel reports, you can analyse the steps that users take to accomplish a task and assess the number of users who abandon the process at each stage. This data can help you enhance your website or app by identifying and addressing inefficiencies or journeys that are frequently abandoned.
In order to use the custom funnels you first need to build it using funnel explorations. First, you need to build a funnel exploration and save the exploration as a funnel report. This way, the exploration is treated as the template to build the report. Google Analytics will dave the built funnel report to your library. From this report library you are able to add the funnel report to your main navigation to easily access the report.
Here is a detailed explanation on how to create the funnel report:
The next step it to add the report to your navigation:
For the case the original exploration, which is the basis of the funnel report was deleted, you can open the funnel report in Explore to recover the exploration:
Analysing the funnel includes examining abandonment rates, completion rates and funnel steps. Further, you need to consider whether it was an open or a closed funnel.
In case you are viewing an open funnel, you see stacked bars in the funnel. The top bar shows the number and percentage of users who started the funnel at the current step. The bottom bar shows the number and percentage of users who continued from the previous step.
You can also use the table below the bar chart to further analyse data and segment it by dimensions. You can zoom in and out of the bar chart for a more detailed view and adjust the default 28-day date range using the drop-down menu in the top right of the report. To view the funnel steps you can click on “View funnel steps”. Please note that you cannot change the steps or condition in the funnel from here.
You can create up to 200 custom reports per property. A funnel exploration cannot be saved as a report if:
Once a funnel exploration is saved as a report any changes that are made to the exploration do not affect the report.