Analytics HUB Switzerland - Join our event and learn how to segment your users with CPP and activate them with GA4.
Grüezi!
You are a Digital Analyst or Marketing Professional and need to get up to speed with GA4? Find out how you can enrich your data with Google Cloud and develop audiences with GA4!
Gain valuable insights and get access to exclusive materials.
Please note that this event will be held in German. After the presentation there will be an aperitif, to which the participants are cordially invited. | Location |
Westhive Hardturmstrasse 161, 8005 Zurich |
 | Date |
30 | 03 | 2023 |
 | Time |
18:00 |
Directions: Public transport: The tram stop “Fischerweg” is directly in front of the building. From the station “Zürich HB” the journey takes approx 10 minutes (Tram 17), from the station “Zürich Hardbrücke” 7 minutes (Tram 8). By Car: If you are arriving by car, the “P West” car park is a good choice.
Event schedule
18:00
Guest Arrival | Get together
Grüezi!
18:15
Welcome | Digitl Switzerland AG
Introduction
18:30
Data Enrichment | Tim
How to calculate the conversion probabilities of your users in order to increase marketing efficiency.
19:00
GA4 Audience & Linking | Fabio
GA4 Audience Creation & Activation
19:30
Q&A
We will be happy to answer your questions.
20:00
Networking | End
Apéro until 21:30
18:00
Guest Arrival | Get together
Grüezi!
18:15
Welcome | Digitl Switzerland AG
Introduction
18:30
Data Enrichment | Tim
How to calculate the conversion probabilities of your users in order to increase marketing efficiency.
19:00
GA4 Audience & Linking | Fabio
GA4 Audience Creation & Activation
19:30
Q&A
We will be happy to answer your questions.
20:00
Networking | End
Apéro until 21:30
At this event you will:
... learn how to calculate the conversion probability with ML.
... get an insight into the new data schema.
... get to know exciting new GA4 Audience features.
... you will get to know new people with the same interests as you.
What can you expect?
- data enrichment via Google Cloud
- audience creation
- and activation
Data enrichment and segmentation
- the Google Cloud infrastructure
- the calculation of conversion probabilities
- and the segmentation of data
GA4 audiences & linking
- how to link GA4 with the AdTech tools
- how practises for creating audiences
- and how to activate them in the GMP
Meet our Digitl Switzerland team!
“A cookie less world means more control for users. GA4 offers features to collect data in accordance with the privacy and consent of the customer”
Tim
Business Lead
“A cookie less world means more control for users. GA4 offers features to collect data in accordance with the privacy and consent of the customer”
Tim
Business Lead
“Engagement is key. GA4 drives a user centric first approach including innovative dimensions and metrics that use AI to predict customer actions and value”
Fabio
Senior Digital Analytics Consultant
“Engagement is key. GA4 drives a user centric first approach including innovative dimensions and metrics that use AI to predict customer actions and value”
Fabio
Senior Digital Analytics Consultant
"Identifying user journeys across web and app has never been easier: By enabling powerful integrations for audiences and marketing campaigns, better ROI on ad spends can be guaranteed”
Valerio
Senior Consultant Marketing Intelligence
"Identifying user journeys across web and app has never been easier: By enabling powerful integrations for audiences and marketing campaigns, better ROI on ad spends can be guaranteed”
Valerio
Senior Consultant Marketing Intelligence