We are hosting some of the best experts in the field who will give you interesting presentations and case studies from qualitative data collection to data enrichment and data activation. Learn how to best leverage the latest technologies and what to consider when doing so. Gain valuable insights and access to exclusive materials. Please note that this event will be held in German. Following the presentation, we cordially invite you to an aperitif riche.
Europaallee 20, 8004 Zurich
01 | 06 | 2023
Directions: From the train station "Zürich HB" it takes about 5 minutes by foot. Europaallee 20 is located at the main station in Zurich. Car: If you arrive by car, the parking garage "City Parkhaus" is suitable.
Yves will provide a brief overview of how marketers can leverage the power of artificial intelligence to improve their digital marketing performance and the benefits these AI-based solutions offer.
Whether you're a marketeer, data analyst or business owner, in this talk Fabio and Paloma will give you the knowledge and skills you need to harness the full potential of GA4 in your business.
Jana will show you the advantages of a hybrid approach (buy & build) for the implementation of a CDP. The focus is on using an effective and cost-saving approach to quickly implement use cases and achieve quick wins for a personalized customer experience.
How AI can help in practice to activate data for campaign targeting more efficiently. Introduction and classification.
Dominik uses a current customer case to explain how probabilities for a deal can be calculated from existing on-site data. A long-term A/B test is to prove the effectiveness.
Following the presentation, we cordially invite you to an aperitif riche.
Digitl is an official Google Marketing Platform (GMP) sales partner, notarized by Google to resell GMP products. We also provide expertise in strategy and consulting services in adtech, analytics, data science, marketing intelligence, and cloud architecture, empowering businesses to cross-functionally make meaningful use of their data.
Taking advantage of our partnership with Digitl Cloud, a Google Cloud Partner (GCP), we benefit from cross-exchange between both teams, providing cross-platform solutions to our clients. To develop future subject matter experts and keep them up-to-date with the latest features, we offer onboardings, tailored trainings, and workshops.