Analytics Hub
Switzerland
Grüezi!
We are pleased to invite you to our next Analytics Hub Switzerland event, which will take place on June 1, 2023 at 6:00 pm at Google, Europaallee 20.
We are hosting some of the best experts in the field who will give you interesting presentations and case studies from qualitative data collection to data enrichment and data activation. Learn how to best leverage the latest technologies and what to consider when doing so. Gain valuable insights and access to exclusive materials. Please note that this event will be held in German. Following the presentation, we cordially invite you to an aperitif riche.
 | Location |
Europaallee 20, 8004 Zurich |
 | Date |
01 | 06 | 2023 |
 | Time |
18:00 |
Directions: From the train station "Zürich HB" it takes about 5 minutes by foot. Europaallee 20 is located at the main station in Zurich. Car: If you arrive by car, the parking garage "City Parkhaus" is suitable.
Event schedule
18:00
Guest Arrival
Grüezi!
18:15
Yves Mäder | Data Solutions & Platforms Lead Austria & Switzerland [Google] - AI here, AI there, AI everywhere
Yves will provide a brief overview of how marketers can leverage the power of artificial intelligence to improve their digital marketing performance and the benefits these AI-based solutions offer.
Fabio Canonica & Paloma Kalaidjian | DA Senior Consultant [Digitl] - The 7 best tips you need to know about GA4
Whether you're a marketeer, data analyst or business owner, in this talk Fabio and Paloma will give you the knowledge and skills you need to harness the full potential of GA4 in your business.
Jana van den Bos | Business Development for CDP & Google Cloud [Digitl Cloud] - Exploring the power of hybrid customer data platform
Jana will show you the advantages of a hybrid approach (buy & build) for the implementation of a CDP. The focus is on using an effective and cost-saving approach to quickly implement use cases and achieve quick wins for a personalized customer experience.
Moritz Schneider | CEO [Mediaschneider] - Activating data using AI
How AI can help in practice to activate data for campaign targeting more efficiently. Introduction and classification.
Dominik Steiner | COO [Mediaschneider] - Purchase Prediction A/B Test DV360
Dominik uses a current customer case to explain how probabilities for a deal can be calculated from existing on-site data. A long-term A/B test is to prove the effectiveness.
20:15
Q&A - Aperitif riche & Networking
Following the presentation, we cordially invite you to an aperitif riche.
Meet the speakers!
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GMP
Sales Partner
Digitl is an official Google Marketing Platform (GMP) sales partner, notarized by Google to resell GMP products. We also provide expertise in strategy and consulting services in adtech, analytics, data science, marketing intelligence, and cloud architecture, empowering businesses to cross-functionally make meaningful use of their data.
Google Cloud
Partner
Taking advantage of our partnership with Digitl Cloud, a Google Cloud Partner (GCP), we benefit from cross-exchange between both teams, providing cross-platform solutions to our clients. To develop future subject matter experts and keep them up-to-date with the latest features, we offer onboardings, tailored trainings, and workshops.