Publisher Webinar Series – Unlock the Big Screen: Zattoo Edition

Learn what makes Zattoo a unique advertising opportunity – from audience reach and targeting capabilities to activating your campaigns in DV360

Location

Online

Date

02 | 10 | 2026

Time

10:00 - 11:00

Agenda

10:00

Welcome & Introduction

10:05

Zattoo: Programmatic Advertising in DACH

Michael Bradley, Programmatic Demand – Sales & Operations (Zattoo) and Goce Nikoloski, Director Sales All Markets (Zattoo), take you inside the Zattoo advertising ecosystem that just added HBO Max ad sales in Switzerland to its portfolio.

Covering live linear TV, FAST channels, and AVOD across Germany, Switzerland, and Austria, Zattoo reaches 52 million monthly contacts with first-party targeting based on actual viewing behavior. Join Zattoo’s experts to learn more about programmatic CTV with Zattoo via DV360.

10:45

Bringing It Together: Practical Tips for DV360 Activation

Miglena Georgieva (Digitl) gives a compact overview of how to activate Zattoo inventory in DV360 – with a focus on troubleshooting and common reasons for creative rejections, so your campaign launches smoothly.

10:55

Q&A

Got questions? This is your chance to ask the experts directly.

10:00

Welcome & Introduction

10:05

Zattoo: Programmatic Advertising in DACH

Michael Bradley, Programmatic Demand – Sales & Operations (Zattoo) and Goce Nikoloski, Director Sales All Markets (Zattoo), take you inside the Zattoo advertising ecosystem that just added HBO Max ad sales in Switzerland to its portfolio.

Covering live linear TV, FAST channels, and AVOD across Germany, Switzerland, and Austria, Zattoo reaches 52 million monthly contacts with first-party targeting based on actual viewing behavior. Join Zattoo’s experts to learn more about programmatic CTV with Zattoo via DV360.

10:45

Bringing It Together: Practical Tips for DV360 Activation

Miglena Georgieva (Digitl) gives a compact overview of how to activate Zattoo inventory in DV360 – with a focus on troubleshooting and common reasons for creative rejections, so your campaign launches smoothly.

10:55

Q&A

Got questions? This is your chance to ask the experts directly.

Your presenters in the webinar

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Dr. Tim Hasenpusch is Managing Partner at Digitl with over a decade of experience in Marketing Technology and Data Science. At Digitl, he is responsible for all new business activities and partnerships.

Dr. Tim Hasenpusch

Managing Partner (Digitl)

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Dr. Tim Hasenpusch is Managing Partner at Digitl with over a decade of experience in Marketing Technology and Data Science. At Digitl, he is responsible for all new business activities and partnerships.

Dr. Tim Hasenpusch

Managing Partner (Digitl)

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Goce Nikoloski, Group Director Sales at Zattoo, with over 16 years of leadership experience in media and entertainment. Currently responsible for all sales operations and strategy across all active markets (Germany, Austria, Switzerland). His focus is on developing advertising markets across all regions through strategic partnerships and innovative monetization strategies that deliver real value to clients.

Goce Nikoloski

Group Director Sales (Zattoo)

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Goce Nikoloski, Group Director Sales at Zattoo, with over 16 years of leadership experience in media and entertainment. Currently responsible for all sales operations and strategy across all active markets (Germany, Austria, Switzerland). His focus is on developing advertising markets across all regions through strategic partnerships and innovative monetization strategies that deliver real value to clients.

Goce Nikoloski

Group Director Sales (Zattoo)

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Michael Bradley is the Senior Sales Manager for Programmatic Advertising DACH at Zattoo, with over 10 years of experience in programmatic advertising. He is responsible for Programmatic CTV & Streaming demand development, as well as sales, strategy, and operations across Germany, Switzerland, and Austria.

Michael Bradley

Senior Sales Manager Programmatic Advertising DACH (Zattoo)

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Michael Bradley is the Senior Sales Manager for Programmatic Advertising DACH at Zattoo, with over 10 years of experience in programmatic advertising. He is responsible for Programmatic CTV & Streaming demand development, as well as sales, strategy, and operations across Germany, Switzerland, and Austria.

Michael Bradley

Senior Sales Manager Programmatic Advertising DACH (Zattoo)

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Miglena Georgieva brings over 10 years of experience in AdTech and Programmatic Advertising. As one of Digitl's first employees, she has helped shape the company's growth from the start. Previously, she built the programmatic division at one of the largest agency networks across Germany and Switzerland. Today, she focuses on Business Development and complex multi-platform strategies.

Miglena Georgieva

Marketing Technology Lead (Digitl)

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Miglena Georgieva brings over 10 years of experience in AdTech and Programmatic Advertising. As one of Digitl's first employees, she has helped shape the company's growth from the start. Previously, she built the programmatic division at one of the largest agency networks across Germany and Switzerland. Today, she focuses on Business Development and complex multi-platform strategies.

Miglena Georgieva

Marketing Technology Lead (Digitl)

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