Publisher Webinar Series – Unlock the Big Screen: Netflix Edition
Learn what makes Netflix a unique advertising opportunity – from audience reach and targeting capabilities to activating your campaigns in DV360
 | Location |
Online |
 | Date |
01 | 27 | 2026 |
 | Time |
10:00 - 11:00 |
Agenda
10:00
Welcome & Introduction
10:05
The Netflix Ad Experience: Reach, Attention & Targeting
Jannis Poestges (Netflix) takes you inside the Netflix advertising ecosystem. With a rapidly growing ad-supported tier, Netflix offers access to audiences that are hard to reach elsewhere. Learn about the platform's unique attention metrics, the available targeting capabilities via programmatic buying, and how to make the most of Netflix's premium inventory.
10:45
Bringing It Together: Practical Tips for DV360 Activation
Miglena Georgieva (Digitl) bridges strategy and execution with a practical walkthrough. She covers what you need to have in place to activate Netflix inventory in DV360 – including exchange setup, deal acceptance, and creative approval – so you can avoid common pitfalls.
10:55
Q&A
Got questions? This is your chance to ask Jannis and Miglena directly.
10:00
Welcome & Introduction
10:05
The Netflix Ad Experience: Reach, Attention & Targeting
Jannis Poestges (Netflix) takes you inside the Netflix advertising ecosystem. With a rapidly growing ad-supported tier, Netflix offers access to audiences that are hard to reach elsewhere. Learn about the platform's unique attention metrics, the available targeting capabilities via programmatic buying, and how to make the most of Netflix's premium inventory.
10:45
Bringing It Together: Practical Tips for DV360 Activation
Miglena Georgieva (Digitl) bridges strategy and execution with a practical walkthrough. She covers what you need to have in place to activate Netflix inventory in DV360 – including exchange setup, deal acceptance, and creative approval – so you can avoid common pitfalls.
10:55
Q&A
Got questions? This is your chance to ask Jannis and Miglena directly.
Your presenters in the webinar
Dr. Tim Hasenpusch is Managing Partner at Digitl with over a decade of experience in Marketing Technology and Data Science. At Digitl, he is responsible for all new business activities and partnerships.
Dr. Tim Hasenpusch
Managing Partner (Digitl)
Dr. Tim Hasenpusch is Managing Partner at Digitl with over a decade of experience in Marketing Technology and Data Science. At Digitl, he is responsible for all new business activities and partnerships.
Dr. Tim Hasenpusch
Managing Partner (Digitl)
Jannis Poestges serves as Manager, Agency Sales. Being one of the first employees at Netflix Ads in Germany, he played a significant role in building up the offering from scratch. Before that, he led the Programmatic Advertising business for Central Europa at Spotify. Previously, he held different positions at Google.
Jannis Poestges
Manager, Agency Sales (Netflix)
Jannis Poestges serves as Manager, Agency Sales. Being one of the first employees at Netflix Ads in Germany, he played a significant role in building up the offering from scratch. Before that, he led the Programmatic Advertising business for Central Europa at Spotify. Previously, he held different positions at Google.
Jannis Poestges
Manager, Agency Sales (Netflix)
Miglena Georgieva brings over 10 years of experience in AdTech and Programmatic Advertising. As one of Digitl's first employees, she has helped shape the company's growth from the start. Previously, she built the programmatic division at one of the largest agency networks across Germany and Switzerland. Today, she focuses on Business Development and complex multi-platform strategies.
Miglena Georgieva
Marketing Technology Lead (Digitl)
Miglena Georgieva brings over 10 years of experience in AdTech and Programmatic Advertising. As one of Digitl's first employees, she has helped shape the company's growth from the start. Previously, she built the programmatic division at one of the largest agency networks across Germany and Switzerland. Today, she focuses on Business Development and complex multi-platform strategies.
Miglena Georgieva
Marketing Technology Lead (Digitl)