Analytics HUB - One hour of compact knowledge!
Expand your knowledge as a digital analyst or marketing expert and discover exclusive insights, best practices and valuable learnings.
 | Location |
Remote |
 | Date |
29 | 08 | 2024 |
 | Time |
15:00 - 16:00 |
In this webinar, ...
... you will learn how to effectively leverage Generative AI to tackle challenges in marketing and advertising.
... you will discover how to connect BigQuery with GA4 to elevate your data analysis capabilities.
... you will gain insights into existing Generative AI applications that offer innovative solutions to real-world marketing problems.
... , you will learn best practices for writing advanced queries to optimize your analysis costs.
From AI Hype to Value: Custom AI Solutions in Marketing and Advertising
How can marketers use Generative AI to solve challenges in Marketing and Advertising? This is a quick rundown of already existing applications based on generative AI that address real challenges in an unprecedented way.
Getting Started with BigQuery for GA4: How to Analyze Your Data
Advanced analysis is easily possible by linking Big Query and GA4. Learn how to set up the connection, how the data schema looks, and best practices for writing advanced queries by minimizing your query costs.
Learn more about the speakers
Moderation
Annika Piehl
[Digitl]
Moderation
Annika Piehl
[Digitl]
From AI Hype to Value: Custom AI Solutions in Marketing and Advertising
Edgar Kadner
[Google]
From AI Hype to Value: Custom AI Solutions in Marketing and Advertising
Edgar Kadner
[Google]
Getting Started with BigQuery for GA4: How to Analyze Your Data
Marcel Mueller
[Digitl]
Getting Started with BigQuery for GA4: How to Analyze Your Data
Marcel Mueller
[Digitl]