Analytics HUB - One hour of compact knowledge!
Enrich your expertise as a Digital Analyst or Marketing Professional and discover exclusive insights, proven best practices and valuable insights.
 | Location |
Remote |
 | Date |
31 | 08 | 2023 |
 | Time |
15:00 - 16:00 |
Webinar Highlights:
Enhanced Conversion in Google Ads enables precise, comprehensive conversion tracking - This makes it easier to attribute conversions.
New DV360 solutions - discover the new possibilities in the DV360 and be ready for the future.
Questions & Answers: We answer your questions directly in the webinar.
Exclusive access to materials.
Google Ads' enhanced conversions track conversions more accurately
- Performance: Provides a more complete picture of the conversion performance
- Tracking: Better conversion tracking and better attribution of conversions that were not previously measured
- Attribution: It enables a better allocation of conversions to the Google Ads campaigns
- Higher conversion values
The Google Marketing Platform
GMP stands for Google Marketing Platform. It is an integrated suite of marketing tools and solutions that helps companies plan, implement and optimize their digital marketing strategy. The GMP includes various products such as Google Analytics, Display & Video 360, Search Ads 360, Looker Studio and others that work together to enable effective management and analysis of marketing activities.
Current DV360 solutions for cookieless future
- General trends indicating why cookieless strategies should be used
- How DV360 can help you to build a cookieless strategies
- Other complementary resources to be aware of to aid cookie-less strategies
Meet the presenters
"Overcoming the Cookie Apocalypse with Enhanced Conversions, one of the most important functions for attributing Google ads".
Thomas
Senior Perfromance Marketing Manager (Jung von Matt)
"Overcoming the Cookie Apocalypse with Enhanced Conversions, one of the most important functions for attributing Google ads".
Thomas
Senior Perfromance Marketing Manager (Jung von Matt)
"Using DV360's cookieless strategies in advertising ensures success. Embrace change and value the audience."
Devinson
Team Lead Ad Technology (Digitl)
"Using DV360's cookieless strategies in advertising ensures success. Embrace change and value the audience."
Devinson
Team Lead Ad Technology (Digitl)
"You can only achieve digital marketing maturity by combining organizational and technological enablers."
Svenja
Senior Consultant Digital Analytics (Digitl)
"You can only achieve digital marketing maturity by combining organizational and technological enablers."
Svenja
Senior Consultant Digital Analytics (Digitl)