Analytics HUB – The Digital Marketing Event!
 | Location |
GOOGLE, Europaallee 20, 8004 Zurich |
 | Date |
29 | 05 | 2024 |
 | Time |
17:30 - 21:00 |
How to get there: From Zurich main station (Zürich HB) it is only about two minute's walk to Europaallee 20. If you are traveling by car, we recommend the City Parkhaus as a parking option.
Agenda
17:30
Arrival of the guests
Grüezi!
17:45
Denis Langfeld [Google Data Solutions & Platforms]How To Prepare Your Advertising For 3rd Party Cookie Deprecation
Denis [Google Data Solutions & Platforms] will demonstrate how to strategically adapt your online advertising strategy to prepare for the upcoming elimination of 3rd party cookies. As the technologies and privacy landscape are constantly changing, it is crucial for advertisers to adapt to new solutions in order to continue to reach audiences effectively.
18:15
Moritz Schneider [CEO Mediaschneider]Making the Media Planning Process AI-ready
In his presentation, Moritz will give an outlook into the future and show how Mediatool and AI can be used to revolutionize media planning processes. He will show how artificial intelligence can be used to increase efficiency, save time and optimize campaign results at the same time.
18:45
Tim Hasenpusch [Business Lead Digitl]How Analytics Data & Backend Processes Increase Marketing Efficiency
Smart Bidding, PMax or Consent Mode make it easier for marketers to run campaigns, but at the same time lead to restrictions in control and transparency, which makes the individual brilliance of performance campaigns more difficult. Nevertheless, companies can outperform their competitors by integrating analytics data, automation and targeted marketing. Tim will show practical examples of how data and technology will support performance marketing in the future.
19:15
Q&A - Apéro riche & Networking
After the presentation, we would like to invite you to an Apéro riche.
Learn more about the speakers
GMP
Sales Partner
Digitl is an official Google Marketing Platform (GMP) sales partner, notarized by Google to resell GMP products. We also provide expertise in strategy and consulting services in adtech, analytics, data science, marketing intelligence, and cloud architecture, empowering businesses to cross-functionally make meaningful use of their data.
Google Cloud
Partner
Taking advantage of our partnership with Digitl Cloud, a Google Cloud Partner (GCP), we benefit from cross-exchange between both teams, providing cross-platform solutions to our clients. To develop future subject matter experts and keep them up-to-date with the latest features, we offer onboardings, tailored trainings, and workshops.